zen14: UMC

Residents of Ukraine, the UMC (Ukrainian Mobile Communications), which functioned until 2010, but the project is called Universal Marketing Company (UMC) and is not aimed at mobile communication, and in the sphere of marketing, advertising and SMM in instant messengers.

Recently, the conduct of SMM through popular instant messengers such as Telegram, WhatsApp and Viber is becoming more and more popular, so it's interesting that way of conducting advertising campaigns even more profitable and convenient.

In this article we will discuss about the potential of the market in which it is going to arise in it. In conclusion of the review, the capabilities and significance of the UMC platform, as well as the role that the blocking technology will play in it and at which stage the project is located.

The idea of UMC
UMC (Universal Marketing Company) is a decentralized platform that uses blocking technology, smart contracts and artificial intelligence to provide users with the opportunity to organize advertising via messengers as efficiently, reliably and, at the same time, quickly and easily.

The UMC platform provides a number of key tools for marketing, in particular SMM, including multifunctional options settings, built-in analytics and extensive statistics, manual or fully automatic modes of operation, payment tools, the main element of which will be UMCC (UMC Coins) tokens.

The UMC platform will be launched as a web platform and as integrated platform for messengers and social networks, including Telegram, WhatsApp, WeChat, Facebook Messenger, QQ, Kakaotalk, Viber, Snapchat, Instagram, Weibo, Vkontakte, Line, Twitter, Skype and others, the work of the platform in which will be implemented through chat bots.

Chat bots have become more and more used by companies, individuals and channels to provide services or technical support to customers. Mobile banking Monobank, for example, uses a bot in the Telegram messenger to automatically answer basic questions, and the user needs to communicate with the operator, the bot will switch it to the client support assigned to it.

UMC platform functionality for Social Media Marketing

1. Comprehensive statistics. The most relevant data collection and analysis. Provides accurate information about important parameters for successful ad campaigns on selected sites.

2. High level of security, independence and accelerated work through the use of smart contracts.

3. Simplification of cooperation scheme with opinion leaders (bloggers). Evaluate the effectiveness of their channel before the start of an automated analytics based ad campaign.

4. Support advertising campaigns without the need for direct participation in the process (when choosing an automated model).

5. Target audience segmentation (targeting) according to different criteria if needed.

6. Large coverage of targeted active audience with minimum cost.

7. Operative feedback between process participants. Possibility of a flexible approach and rapid advertising strategy changes.

8. Broad opportunities for ad and community content management.

9. Continuous optimization and cost control in the execution of advertising campaigns and understanding of their possible effectiveness.

10. Budgeting: concludes based on data obtained previously coefficient evaluation of the effectiveness of advertising on one or another channel. The calculation of the average cost of the customer and the total cost management of the advertising campaign.

The volume of the advertising market: changes, trends, major players

The absolute majority of smartphone owners (83%) already own one or even several instant messengers. About half of those who have not installed it plan to do so in the future. Further development of messengers is associated with an increase in the number of smartphones. To date, this market has grown annually by 6% in discounts and 36% in dollars.

The in-courier advertising market is expanding due to an increase in the number of smartphone users. But this is not the only reason. Another reason is the reduction of regular advertising on television and in other offline media. It should be noted that the emotional response to ads in messages is higher than TV ads. Ad emotional engagement is higher on smartphones (53% compared to 43% on TV). Instant message ads are more personalized, while TV ads are intended for a wider audience.

Similarweb (a company that provides web analytics services, in-depth data analysis and business analysis for international companies, similarweb.com) announces that the share of instant messaging in the global market continues to grow:
WhatsApp is the most popular instant messenger in 109 countries (55.6%), including Russia, Brazil, India, Mexico, as well as in Europe, South America and Africa.
In second place is Facebook Messenger, which is popular in 49 countries. Most of its users come from Australia, Canada and the United States.
Viber messenger ranks third, becoming a leader in 15 countries. Viber is most popular among residents of Belarus, Ukraine, Moldova, Iraq, Libya, and Sri Lanka.
The Japanese Line messenger is popular in Japan, Thailand, Taiwan, and Turkmenistan. The Japanese use it on average 40 minutes a day.
WeChat is most popular in China and Bhutan.
UMC IS A INNOVATION SOLUTION FOR FAMOUS ADVERTISING ADOLESCENT POLICY:
Self-study statistics, and simultaneously on different resources.
Take the time to choose a channel suitable for placement, discussion of conditions.
Issues with payments, including possible card blocking, lost interest in conversions, commissions.
The need for self-verification of compliance with pre-approved conditions.
Possible costs to connect additional specialists: journalists, marketers.
Routine analysis of ad campaigns, generally or separately for each channel.
UMCC Token

UMCC (Universal Marketing Company Coin) - UMC token platform (futures for advertising). It will be implemented on the Ethereum platform and the ERC-20 standard. UMCC token is
published in the amount of 500,000,000

Token sales will take place in 3 stages:
Phase 1 - closed sales, through June, 2018, under the agreement of SAFT (Simple Agreement for Future Tokens)
Stage 2 - token pre-sale through "whitelist", until July 1, 2018
Stage - open sale token, until August 1, 2018
Available purchasing currency is Ethereum (ETH) and Bitcoin (BTC) For participants in closed sales, predicted freezing tokens for 12 months with partial quarterly defrost

The open token selling price is $ 0.1019